I handle content strategy, filming, editing and performance analysis for Oțet Light and Fire, a fire and flow artist. When I took over in June 2026, the account had gone eight months without a post. Below are the real numbers, taken directly from Instagram Insights and Meta Ads Manager.
Organic performance on @otetlightandfire over Instagram's 90-day window (27 May – 24 August 2026).
Steady growth that kept accelerating from the start of the content strategy.
Launched the festival content strategy (Ploiești & Galați Street Fest).
Released the viral "Fire Safety SOS" reel (16K views, +56 followers).
Community consolidated and reach expanded abroad (CZ, DE, UK).
Monthly figures use Instagram's rolling ~30-day windows (about 31 May – 29 June, 30 June – 30 July and 26 July – 24 August). The July and August windows overlap by about five days, so the months add up to more than the 90-day totals above. The 90-day figures are the accurate ones.
Fire and flow shows peak from May to early September. In the quieter months I kept the account growing, then tested paid reach for the first time.
Steady weekly posting kept the audience engaged with no festival dates on the calendar.
I built the campaign myself: audience, budget and creative.
Audience profile from Instagram Insights, June – October 2026.
I track follower activity regularly to choose the best moments to post.
Most active audience: Mondays 18:00–21:00 and Tuesdays 15:00–21:00 (Romanian time).
I come up with concepts suited to each format, built around the artist's performances and style, and keep a steady rhythm of two posts a week.
I film at live events and street shows, and edit in Adobe Premiere Pro, DaVinci Resolve, CapCut, Instagram Edits and Canva.
I write different captions for each platform instead of recycling the same text everywhere.
I check Insights regularly to adjust posting times and content types, and I set up and run Meta ad campaigns: audience, budget and creative.